Realizing the Hidden Benefits of Glassdoor Reviews

Shyft Blog

The Anonymity of Glassdoor Reviews is a Good Thing. Really.

Your company’s vision statement is inspiring. Your branding is tight. Your unique selling point sums up your company perfectly and sets you miles apart from the competition. Your corporate website looks so pretty it makes you want to cry.

Then, out of the blue, your hard work is completely unraveled by a handful of angry, off-base reviews from a few disgruntled “anonymous” former employees or people you didn’t even hire in the first place.

Glassdoor and its anonymous review function. What were they thinking?

So, just a quick recap.

  1. Glassdoor is a website where employees and former employees review companies and their management anonymously. Yes, anonymously. The “A” word—potentially the greenlight for every nut-job with an ax to grind and a keyboard.
  2. Yes, let’s just get this out of the way now: bad reviews can happen to good companies. Every job isn’t for every person, and Glassdoor users understand this. After all, a newspaper once terminated Walt Disney because “he lacked imagination and had no good ideas.” If Walt had written a Glassdoor review on that company, it probably wouldn’t have been magical. Besides, by addressing negative reviews the right way, you can actually turn these pans into plusses.
  3. People use and trust Glassdoor. The types of people using it the most may surprise you. According to Software Advice, job seekers between the ages of 55 and 64 were the most active demographic of users. In fact, more than half of all Glassdoor users were over the age of 45.

Taking a close look at Glassdoor reviews is the key to unlocking all the value Glassdoor offers to employers. For reputable companies, for every less than stellar review, there are many more people sharing their positive experiences and impressions. This is powerful stuff and can become the cornerstone of effective and insightful corporate messaging.


  1. Embrace the Power of the A Word

If you run a solid company with a strong commitment to your corporate culture, the “A” word is your friend. When anonymous people say good things about your company without the motivation of personal reward, that review is immediately trusted. Glassdoor reviews provide companies with the raw ingredients to take the pulse of corporate culture and take steps to change it when necessary.

Glassdoor reviewers are volunteer ambassadors for your company, and the messages they create and send out into cyberspace are powerful endorsements. Use it. Infuse your company messages with these anonymous nuggets of truth. Develop visual infographics, callout quotes and even your positive responses to negative feedback in your external and internal communications. When you acknowledge Glassdoor reviews, you are promoting transparency and affirming that every voice matters.

  1. Embrace What the Anonymous Reviews Are Really Saying

Glassdoor may be the forum for the first and last impression people have of the work you do and how you do it—in other words, your corporate culture. In today’s open and immediate social media atmosphere, what your employees believe, perceive and post is your most reliable corporate culture indicator.

Vision, values, practices, people, narrative and place are the main components that make a company a place where people want to spend their considerable working hours. Fortunately, these are common elements to every Glassdoor review. Use this information to attract and retain the best talent out there.

We’re Glassdoor experts here at Shyft, and we’d love to manage your company’s digital presence across all the major platforms. Contact us today and learn more about our Retained Packages to quickly get the spotlight back on your company. We can’t wait to help you bring in your next awesome review!


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