Startup Tips: How to Hire a Marketing Person for the First Time
Developing a game-changing app is one thing; marketing that app to investors, clients, or both is an entirely different animal. And with all the resources you’ve already invested into your idea, you can’t afford to make a costly hiring mistake.
The results of one startup study cited incompetence and unbalanced experience as two of the leading causes of business failure, making it critical for founders to learn how to make a key hire, like a marketing professional.
How to Hire a Marketing Person for Your Startup
Define precisely what you want a marketing pro to do.
Your goals may be different than those of an established company, so it’s essential to develop a well-defined job description tailored to your needs. For example, a startup’s first marketing hire may need to do any or all of these:
- Develop a marketing strategy from scratch
- Establish and maintain an active brand presence on relevant channels
- Generate and distribute content that aligns with the marketing strategy
- Collaborate with the sales team to develop content that helps close leads
- Develop marketing messages and collateral material that target investors
The more defined the job description, the better you can find the right candidate and, once they are hired, outline performance expectations.
Scout for soft skills suited for the startup environment.
The startup ecosystem is often different than that of legacy businesses. You’ll need a team able to thrive in a unique business environment that can change from day to day—or even hour to hour. Enter soft skills, those abilities that enable a person to act as a productive member of an efficient, cohesive team. As you work to hire a marketing person, look for the soft skills that help startups thrive:
- Ability to learn quickly
- Ability to pivot quickly
Partner with an experienced recruiting company.
Everyone comes to the startup world with different skillsets. You may be an expert at development or coding, but you find yourself scratching your head when it comes to message development or press release writing.
The right recruiting firm will seriously up your startup’s game by filling the gaps in hiring expertise. A recruiter that specializes in marketing hires understands the position-specific skills needed to move your team forward. Leverage the recruiting company’s expertise to efficiently and quickly identify candidates with the perfect blend of marketing savvy and startup-worthy moxie.
Consider compensation carefully.
As with so many other parts of life, you pay for what you get. Paying a shoestring salary can result in substandard marketing work that sets your startup back months or more. Plan salary, benefits, and perks carefully to attract top-quality candidates—it usually takes more than a breakroom loaded with foam dart guns to attract skilled, growth-nurturing employees.
Shyft your startup’s marketing into “go mode.”
Our experienced recruitment team will help you hire a marketing person for your startup the right way. We specialize in matching exceptional talent with exceptional companies.
Let’s talk about growing your marketing team.