The Gig Economy: Matching Good Companies with Excellent Talent

Shyft Blog

How the Gig Economy Connects Good Companies with Excellent Talent

Gone are the days when gig meant your buddy’s band was playing the local bar. Now it describes a shift in the workforce–one that’s helping employers and talent match up to get the job done.

Analysts have christened the trend with numerous monikers, including on-demand economy, flex economy, and freelance economy. No matter what you call it, the concept is the same: companies source independent workers to take on defined tasks. Think about Uber’s use of independent drivers or how Airbnb leverages homeowners’ willingness to provide short-term accommodations to travelers.

But it’s not just the Ubers and Airbnbs of the world taking advantage of this working arrangement. Companies and talent across a broad range of industries, including marketing, are getting the gig to work for them.

Gigs can be short-term, lasting as long as it takes to refresh a logo. However, they can also involve a contract that covers a specific time period, like the time it takes to plan and launch a new marketing campaign.

What the Gig Economy Means If You’re an Employer

For most businesses, gig contracts won’t completely displace traditional full-time employees; however, the arrangement definitely creates opportunities for  companies to match the right talent to the right task at the right price. On-demand contractors provide:

  • Plug-and-go expertise for short-term needs
    Gig talent is the ideal way to staff short-term and one-off projects. Utilize contract professionals to plan a one-time event, act as brand ambassadors, or wrangle marketing spreadsheets.
  • Fresh perspective on nagging issues
    Independent contractors and consultants bring fresh eyes to your marketing projects, whether you’re rebooting a tired campaign or launching a brand-spanking new initiative. Their observations and insights may be the solution to the challenges dogging your internal workforce.
  • Cost-effective talent for bootstrapped startups

The gig economy is tailor-made for startups. As an entrepreneur or founding team member, you know the value of accessing talent that won’t skyrocket payroll.

Working with independent professionals, whether it’s short- or long-term, can fill those talent gaps with experienced workers–and do it in a cost-effective way that allows you to develop, refine, and launch your startup’s product.

What the Gig Economy Means if You’re Talent

More than 53 million Americans–about a third of workers nationally–now earn income from non-9-to-5 jobs, according to the U.S. Bureau of Labor Statistics. If you’re part of that workforce, you can enjoy:

  • More control over work/life balance

Maybe you need to accommodate your aging mom’s medical appointments, or perhaps you’re juggling a full course load; the gig economy empowers you to connect with employers willing to work within a nontraditional structure.

That nontraditional structure may also help you become a more efficient worker.

For example, 95 percent of independent workers said working remotely made them more productive than being in a conventional office environment. Increased productivity may mean you’ll need to work fewer hours to complete your tasks.

  • Fewer resume gaps
    If you’re between permanent positions, gig work with a quality employer is an ideal way to avoid the resume gaps that can harm long-term employment prospects. Taking on contract work will also ensure your professional skills stay honed.


  • A pathway to your dream job

Use gig employment as an opportunity to develop a relationship with a business you may want to work for long-term. If you rock your responsibilities, you may forge a path that takes you from a contract marketing position to a full-time, salaried marketing job.

Are you ready to make a match?
Whether you’re a busy entrepreneur who needs a marketing director to handle your launch or you’re a marketing assistant with mad organizational skills, Shyft will help you make the right connections.

Recruiting Top Talent

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