Shyft Blog

Gone are the days when gig meant your buddy’s band was playing the local bar. Now it describes a shift in the workforce--one that’s helping employers and talent match up to get the job done. Analysts have christened the trend with numerous monikers, including on-demand economy, flex economy, and freelance economy. No matter what you call it, the concept is the same: companies source independent workers to take on defined tasks. Think about Uber’s use of independent drivers or how Airbnb...

If you’re going to build a marketing team able to move your brand forward in a digitally-focused world, you’ll need to hire exceptional marketing tech talent. And there’s no question that tech-savvy marketing professionals are increasingly a must-have for brands. Yet, the marketing industry is in the midst of a skills gap that makes it challenging for brands to find candidates that combine technical, creative, and business skills. Some of the most in-demand tech skills include web desig...