Shyft Blog | Page 4 of 5 | Shyft Careers

Shyft Blog

4 Ways Generation X Employees Can Rock Your Team

Millennials. It seems you can’t read a business news site without stumbling onto at least one article about the pros and cons of hiring Gen Y employees. Yet all that focus on the emerging wave of digital natives could lead you to overlook a powerful asset to your team: Generation X employees. When you’re ready to make your next hire, don’t overlook the potential value the MTV Generation can deliver for your company. Gen X straddles the tech divide. Generation X, born between a...

Recruitment Agency vs. Job Board: Which is Better for Hiring Top Talent?

If hiring top talent were easy, every brand could do it. So, if you want to be a brand that does hiring right, you need to leverage the best tools for recruitment. Learn the differences between recruitment agencies and job boards so you can discover exceptional talent in IT, creative, digital marketing, or sales. You Want to Hire Fast: Recruitment Agency vs. Job Board Using a job board can feel a bit like putting out a cattle call for applicants. A single posting can generate streams of re...

Startup Tips: How to Hire a Marketing Person for the First Time

Developing a game-changing app is one thing; marketing that app to investors, clients, or both is an entirely different animal. And with all the resources you’ve already invested into your idea, you can’t afford to make a costly hiring mistake. The results of one startup study cited incompetence and unbalanced experience as two of the leading causes of business failure, making it critical for founders to learn how to make a key hire, like a marketing professional. How to Hire a Marketi...

How to Avoid Costly Hiring Mistakes

A bad hire costs money. For retailer JC Penney, that cost ran into the billions. In 2011, the already floundering retailer hired CEO Ron Johnson, who had been hailed a genius during his previous stint as Apple’s senior vice president of retail. The choice turned out to be an epic hiring mistake that ultimately resulted in 43,000 layoffs and a $985 million loss in 2012 alone. From overhauling pricing in a way that annoyed and confused long-time shoppers to isolating himself from J.C. Penn...

5 Tips to Build a Marketing Portfolio with No Experience

No digital marketing experience? No problem. You can still create a strong portfolio that attracts prospective employers while showcasing your true talent. Build a portfolio with no experience using these five simple steps. Create opportunities for paid work. Short-term freelance work doesn’t provide the benefits of a full-time position, but it can be an effective tactic to help you create a high-quality portfolio, whether you’re a recent college grad or making a mid-career shyf...

Interview on Skype: Do’s and Don’ts

A face-to-face interview can be tough. A Skype interview, complete with the potential for tech glitches, can seem downright daunting. But you can give a great interview on Skype—if you do your homework. Rock your opportunity and make a fantastic, hire-me impression with these do’s and don’ts for your interview on Skype.   DO dress like you would for a face-to-face interview. We love working in slippers as much as you do, but during a Skype interview put your mind and body...

Retain New Hires in Marketing with These 4 Tips

You made the offer. They said, “Yes.” The next challenge is to retain the new hires you’ve invested all that time and money in. And retaining those new employees is every bit as—if not more—important than hiring the right talent. It’s estimated that an entry-level employee costs 30 to 50 percent of their annual salary to replace, while replacement costs for a high-level or specialized employee can run up to 400 percent of their yearly salary. Ouch! Here’s how to retain the pr...

Grow Your Team the Right Way by Tapping a Recruitment Agency

Who you want on your team matters, especially when you’re working hard to grow a startup. You need more than the right talent—you need team members who can thrive in the startup ecosystem. One of the best moves you can make when growing your startup is to reach out to a recruitment agency to help you find the top talent. 1. Recruitment agencies expedite hiring. Since an agency’s bread and butter is finding suitable candidates, it likely already has tons of resources giving it access...

How to Drive Your Midcareer Shyft to Digital Marketing

Guide to Making a Midcareer Change to Digital Marketing A career shyft to digital marketing is a bold decision—and it’s a move you can make successfully if you have a plan. Employment in digital marketing is expected to rise seven percent by 2024, a trend that suggests good opportunities if the field is right for you. Here’s how to drive your midcareer change to digital marketing. Create experience opportunities. This is one of the most frustrating aspects of any career shyft,...

Marketing Resume Tips to Stand Out from the Application Clutter

Six seconds. That’s the average time it takes a recruiter or hiring manager to zip through a resume, according to one study. If you’re applying for a job, that means you have very little time to stand out from the application stack. So how can you beat the clock and use these marketing resume tips to refresh that dusty resume so it shines through the application clutter. Ditch the objective statement. Your older resumes may have started with an objective statement that outlined ...

Contact Us

We'd love to hear from you.